what is a digital marketing manager?
As a digital marketing manager, you develop and implement marketing campaigns on social media and digital platforms. You promote a company's products and services and enhance brand awareness in the digital space. You also play a significant role in driving traffic to your employer's website and acquiring leads through digital platforms.
Digital marketing managers identify and evaluate new digital technologies and find ways to explore new opportunities to market products. You use web analytics tools to optimise marketing campaigns through social media, email and search advertising. For instance, in search marketing, you find ways to improve the visibility of your employer's products through online content. You use web analytics to discover information about your target audience. Your role involves collaborating with social media managers and other marketing managers to ensure company messaging is aligned across all marketing channels.
The size of the business determines how hands-on your role will be. For instance, in a small start-up, your job is to create the marketing strategy, plan the execution and implement each digital marketing campaign. In big companies, you work with a large digital marketing team and focus on strategising, executing and delegating tasks to other team members. As a digital marketing manager, you can work in various companies, including technology businesses, financial services, telecommunications companies and marketing consultancy firms.
Would working as a digital marketing manager suit your forward-thinking skills and creativity? Then read on to find out what competencies and qualifications you need to thrive in a digital marketing manager role.
view jobsaverage digital marketing manager salary
The median salary of a digital marketing manager in Greece is €42,000 per year. As a digital marketing manager, several factors influence your earnings. For instance, your rank in the company and the scope of your duties can impact your earnings. When you are new to the role, you start with an average salary of €20,000 per year. When you have additional responsibilities, you are likely to earn more. The highest earnings for digital marketing managers in Greece can reach €56,000 annually.
what factors affect the salary of a digital marketing manager?
The main factors that influence your earnings are educational qualifications and experience. When you have minimal qualifications, you take home a lower salary. Most employers will pay more when you have additional qualifications or certifications to showcase your expertise. Your experience also determines your take-home salary. When you have a few years of experience with a portfolio, you can demand a higher salary.
The company size also affects your earnings. Working in a small company can limit your earning potential due to the limited resources available. In a large organisation, you earn a higher income due to the complexity of your duties and the unlimited resources available.
types of digital marketing managers
Some of the types of digital marketing managers include:
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social media marketers
As a digital marketing manager, you can focus on gaining traffic and improving brand awareness on social media platforms. Your job will involve posting content relevant to the audience to improve conversions and guide them through the sales funnel.
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content marketers
Some digital marketing managers specialise in content marketing, which involves creating content and storylines to provide information to the target audience. You build relationships with potential customers by offering relevant and valuable content.
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search engine optimization marketers
As a digital marketer, you can specialise in improving search engine optimisation (SEO) to build traffic. The tactics should generate quality leads and improve conversion rates. You also utilise search engine marketing (SEM) tactics to build brand awareness.
working as a digital marketing manager
Working as a digital marketing manager involves improving brand awareness and driving traffic for the business in the digital space. If you are interested in the role, read on to discover digital marketing managers’ career prospects and daily activities.
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what does a digital marketing manager do?
Some of the tasks of a digital marketing manager include:
- Designing campaigns: as a digital marketing manager, your primary responsibility is to promote a company's products and services. That means you develop promotional campaigns. You plan all campaign details, from writing content to promotional offers for customers. Designing campaigns requires understanding your market to ensure you provide value and that your promotions relate to a broad audience.
- Overseeing content creation: all digital marketing campaigns need content creation to succeed. It can be complex material, like generating videos, or simple content, such as designing banners and creating white papers or ebooks. As a digital marketing manager, you oversee the creation of content or design the content yourself. When creating, you determine the type of content and its ideal placement in the marketing funnel.
- Managing social media campaigns: as a digital marketing manager, you should understand social media platforms and the best ways to reach your audience. Your job involves managing followers to ensure maximum engagement, impact and sales. You control the type of content and the company's branding to ensure they maintain a good reputation. You also train your team on using social media advertising tools to increase traffic and conversion rates.
- Communicating digital marketing strategies to clients: as a digital marketing manager, you update your employer on the value of a campaign and explain the conversion rates of each campaign. You also ensure clients understand the value of digital marketing efforts.
- Managing email marketing: your job is to develop an email marketing strategy and oversee its implementation. While you don't create content for email marketing, you are the driving force behind the tone and strategy. For instance, you determine the monthly emails sent to customers. You also create mobile-friendly advertising campaigns.
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work environment of a digital marketing manager
Digital marketing managers work in various industries that need online marketing services or consultancy firms offering specialised digital marketing services. You work in an office, regardless of the business sector or employer. The environment is collaborative, as you constantly interact with digital marketing teams. You spend most of the time working on your computer or using the telephone to communicate with colleagues. The role involves minimal travelling, but you may attend conferences and meetings outside the office. You can also accomplish your duties remotely.
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who are your colleagues?
As a digital marketing manager, you work alongside marketing and sales professionals. You work with social media managers, digital marketing specialists and marketing managers to improve brand awareness in the digital space. You also collaborate with web developers, SEO specialists, product managers and content writers to create user-friendly websites and valuable content.
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digital marketing manager work schedule
Most digital marketing managers work full-time schedules of 40 hours weekly. Depending on your responsibilities, your working week can be regular work hours or a more irregular schedule. Some employers offer part-time opportunities or allow you to work from home. Digital marketing managers also work as freelancers or on short-term contracts.
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career opportunities as a digital marketing manager
You have great career prospects because digital marketing is the future of product promotion and brand awareness. You can specialise in specific areas of digital marketing, like social media management, email marketing or content creation. If you want to progress, work your way into higher sales and marketing roles, like business development manager or marketing director.
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advantages of finding a job as a digital marketing manager through randstad
Working with Randstad offers you a range of benefits.
- always a contact person you can fall back on and ask for help
- a range of jobs in your area
digital marketing manager skills and education
Having relevant certifications and a degree is a crucial requirement for becoming a digital marketing manager in Greece. Some of the qualifications relevant for the role include:
- Bachelor’s degree: most employers require a bachelor’s degree in marketing or a related field for you to work as a digital marketing manager. A degree in marketing or communications gives you a solid foundation in advertising and brand strategy. While a master’s degree is not mandatory, it helps you stand out in the job market. You should also consider certifications in digital marketing or social media marketing.
- Experience: you require extensive experience to work as a digital marketing manager. You can improve your experience through internships or entry-level roles in digital marketing. Attend digital marketing conferences and online courses to improve your skills.
competencies and characteristics of a digital marketing manager
Some of the qualities of a digital marketing manager include:
- Strategic thinking: strategy is vital in digital marketing. You need strategic thinking skills to think on your feet and use marketing strategies to improve conversion rates in various digital marketing channels.
- Data analysis: data analysis helps you analyse the performance of your campaigns and ways to improve your brand awareness. You need data analysis skills to evaluate data and understand areas that need improvement.
- Interpersonal skills: as a digital marketing manager, you interact daily with many people and professionals. You need good teamwork skills to work well with others and communicate clearly. Interpersonal skills also help you become a good listener and negotiate contracts successfully.
- Time management: digital marketing managers handle multiple tasks, and a lot of the work can be reactive. Therefore, you need exceptional time management skills to manage deadlines and clear your work schedule.
- Great eye for detail: as a digital marketing manager, being attentive to details helps you ensure all brand guidelines are followed. Combining your eye for detail with creative flair helps you excel in your role.
FAQs
Here, you will find the answers to the most frequently asked questions about the profession of a digital marketing manager.
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what is the role of a digital marketing manager?
As a digital marketing manager, you plan and develop marketing and advertising strategies. You also coordinate the marketing activities in the digital space, from preparing the digital content to managing social media adverts and responding to potential customers. You are also responsible for managing the marketing team.
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how much do digital marketing managers make in greece?
Digital marketing managers take home an average salary of €42,000 per year. Your earnings fluctuate based on experience and educational qualifications. That's why, in an entry-level role, you start with a salary of approximately €20,000 annually, while the most experienced digital marketing managers can earn over €56,000 annually.
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what are the key attributes of a digital marketing manager?
As a digital marketing manager, you create the marketing strategies for the digital space. Hence, you require strategic and critical thinking to create great ideas to improve your brand awareness. Your analytical skills also help you evaluate market trends and create the ideal campaigns.
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is digital marketing an IT job?
While digital marketing relies on technology and digital tools, it is not an information technology (IT) job. IT roles involve developing and maintaining computer systems, while digital marketing only relies on the tools to perform marketing tasks.
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is digital marketing a stressful job?
Working in digital marketing is a rewarding career, but like any other job, it has challenges and potential stressors. Your personal attributes like time management and critical thinking can help you reduce stress levels.
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how do I find a job as a digital marketing manager?
Finding a job near you as a digital marketing manager is easy. Search our job offers. Have you found what you're looking for? Then submit your application using the ‘Apply’ button top right on the page. No jobs available right now? Then log in or register an account to send us your resume and we'll pass it on to a recruiter who will contact you if an opportunity opens up for you.
