store manager

Αs a clothing store manager, you plan product displays and deal with customers directly. You also run seasonal sales events to increase sales and maximise profits for the store.

As a convenience store manager, you run a store with convenience goods that people can quickly purchase on the go. You carry out merchandising and perform routine inventory management tasks.

The role involves selling various health and wellness products, such as first aid kits, prescription medicines and beauty products. You manage the store's daily operations and work closely with pharmaceutical companies to ensure quality control of medicines and convenience products.

Some of the specific tasks of a store manager include:

• Ensuring the store meets targets and earns profits: a store manager's job is to meet monthly, quarterly and yearly sales goals. You offer sales promotions and encourage store employees to work harder by introducing incentives. Holding marketing campaigns may also help you reach sales goals.
• Maintaining the image of the store: as a store manager, you ensure products are correctly displayed to attract customers' attention. You make sure the store lives up to the predefined brand image. For instance, you ensure the store is clean and that the racks and shelves are properly stocked. You also introduce seasonal products to match the latest trends in the market.
• Managing the store's assets: as a store manager, the safety and security of the store is your responsibility. While the staff should create a pleasant shopping environment, it is also important for the store to be safe. Store managers create security policies and report breaches to keep the business premises safe. Managing assets also involves monitoring the stock to ensure customers have what they need.
• Delegating and assigning tasks: as a store manager, you are in charge of many subordinates. You are responsible for defining the roles and duties of each worker. You collaborate with assistant store managers, shift managers, supervisors and department managers.
• Hiring and training employees: a store should have enough employees to operate effectively. That means you participate in the hiring process by sourcing qualified candidates. You also train the workers to perform their retail store duties.

As a store manager, you work in various shops, including supermarkets or retail stores that specialise in specific items. You have an office inside the store, from where you perform the majority of your responsibilities. However, you spend a lot of your time on the retail floor supervising your employees. Your work environment is sometimes very busy and loud, especially during peak shopping periods. The role involves minimal travelling since you are responsible for a single store.

Depending on the industry, you work alongside marketing managers, sales managers and business development managers. Additionally, you work with sales associates, product managers, cashiers and merchandisers in department stores. You also interact with digital marketing managers, supply chain directors and inventory specialists.

Store managers usually have long and irregular working periods, with most clocking in up to 40 hours a week. You should be at work during opening hours. If you run a 24-hour store, you are likely to work in shifts. You are also expected to work for long hours during the store's busy periods.

Many consider the position of a store manager as the highest on the retail career ladder. Therefore, when working in this role, you may decide to remain in the position for a long time. However, if you want to try something more challenging, there are related careers you can pursue. These include becoming a sales or warehouse staff supervisor or working in the store's administrative sector. You could also consider becoming a regional sales manager.

Working with Randstad offers you a range of benefits.

• always a contact person you can fall back on and ask for help from
• a range of jobs in your area

As a store manager, you are in charge of the daily operations in a retail outlet. You supervise various activities, from stocking the shelves to supervising staff. Your job is to ensure customers receive the best service and build loyalty to the departmental store. You also train workers on the benefits of products and the expectations for handling customers.

As a store manager, you require exceptional leadership skills to motivate and inspire workers to achieve the set goals. With your leadership skills, you can handle conflicts and issues that arise with customers. You also require customer service skills to deal with customers and ensure satisfaction. Since you run the store's daily operations, you rely on office management systems, which require computer skills to operate.

Store managers deal with heightened customer expectations and work in high-pressure environments. The role can be stressful since you manage a team of workers and may need to deal with angry customers. You are also expected to keep an eye on the store and deal with issues that arise.

To become a successful store manager, you require knowledge of retail management and good problem-solving ability. Gain experience in retail environments and learn the necessary skills for the role, like delegation and problem-solving.

To work as a store manager, you require business, marketing, advertising or accounting training. You can start with a bachelor's degree or attend college training as you work part-time in a retail environment.

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